It's not OK: new resources, TV campaign
A new set of television ads and resources created for the ‘It’s not OK’ movement are encouraging people to speak up to help families in trouble.
The new ads are due to go to air in August and are part of a new phase of It’s not OK campaign, which looks at the practical things families can do to keep each other safe.
Research and feedback shows that people want to help families in trouble, but they often don't know how. It’s not OK will focus on helping families, whānau, friends, workmates and neighbours to take action. It will be about encouraging people to give and receive help, about noticing when things start to go wrong and supporting people to get the help they need.
A range of new resources have been developed by the It’s not OK team to support a new phase of campaign work including the ‘It’s not OK’ website, which has been given a new look with more information, stories, pictures and feedback.
One resource that is already proving hugely popular is the How Can You Help? fold-out leaflet. This provides practical suggestions on how you can help if you are worried about someone. About 15,000 copies have been distributed and ordered from the website in just two months.
The new resources, available free via the campaign website are:
- How Can You Help? Providing practical suggestions for how you can help if you are worried about someone. It’s a fold-out leaflet that’s easy to read and suitable for leaving in any public places and waiting areas where people might have a few minutes to spare.
- Keeping Kids Safe and Secure. A booklet to help whānau, friends, neighbours and workmates keep children safe from family violence. It has information about how we can all support parents to keep children safe. It also outlines what to do if you suspect children are being abused.
- Good for Staff – Good for Business. Workplace resources for employers who want to support people affected by family violence. The resources include a set of six posters, a booklet and an online resource providing more detailed information about how employers can get involved.
- Mayors say It’s not OK. An online toolkit for councils. It includes case studies and some lessons learnt from councils already involved in family violence prevention work and a media kit with key messages for mayors.
